Capabilities that move the needle for iGaming brands.
Program setup, partner contracts, payouts, tracking, and day-to-day operations. Clear guardrails to protect margin while keeping partners motivated.
Source quality publishers and creators, negotiate terms, and get them live quickly with the right assets, tags, and landing pages.
Lifecycle journeys, promos, and reactivation campaigns that increase FTD-to-depositor conversion and keep high-value players engaged.
Clean attribution, UTM discipline, and partner-level P&L. Weekly dashboards focused on CAC, FTDs, NGR, ARPU, and LTV.
Goals, markets, compliance guardrails, and KPIs.
Program terms, tracking, partners, offers, and gaps.
Deals live, assets/tags in place, partners activated.
Dashboards, reallocation, testing, and compliance checks.
Test creative, landing pages, and promo mechanics. Shift budget to the partners and messages that actually convert.
Clarify markets, goals, KPIs, compliance constraints, and technical stack.
Review tracking, creative, landing pages, and partner mix. Identify quick wins.
Recruit partners, align promos, and go live with clean attribution.
Shift budget to top partners, test creative, and report weekly on FTDs, NGR, LTV.
Open to full-time, contract, or fractional arrangements.
Weekly dashboards on FTDs, NGR, CAC, LTV, and retention - focused on decisions, not vanity metrics.
Experience operating in regulated markets with appropriate approvals, disclosures, and tracking discipline.
Flexible across US time zones; can align with team schedules for standing check-ins.
Hands-on across affiliate platforms, tracking, analytics, CRM, CMS, and team ops.
Affiliate Platforms: Affilka, ReferOn, NetRefer, PostAffiliatePro / HasOffers architecture
Traffic Tracking: Keitaro; PPC, SEO, Facebook Ads, UAC, ASO, In-App, Demand Gen
Analytics & Data: Google Analytics, Amplitude, SQL, Power BI, Excel, performance dashboards
CRM & Marketing Tools: CRM platforms, SEO tools, A/B testing frameworks
Platforms & CMS: WordPress, REST APIs, MySQL, cPanel, Google Workspace
Project & Team Management: Slack, Jira, Trello, Notion, Asana, Microsoft Office 365